Google Analytics

Google Analytics 

Google Analytics is a no-charge web analytics tool offered by Google to help us to analyze our website traffic.This service is available for all who have a Google account. It offers an easy and free way to track and analyze visitors on our websites. Google Analytics is a tool that helps in turning most of the visitors to customers. In addition to providing the information of the visitors of your site, it also provides us the key insights on how your website is performing and what should we do more to meet our goals. We can track everything related to our sites like how much traffic our site has, where the most of the traffic is coming from.We can even monitor social media activities, track mobile app traffic etc. 

Types of Website Traffic :-

• (!) Organic Traffic.  
• (!!) Direct Traffic. 
• (!!!) Paid Traffic.
• (!V) Social Media Traffic.
• (V) Referral Traffic.

(!) Organic Traffic 

 

The organic traffic is that any traffic that came on your website by searching a keyword or phrase on a search engine, then clicking on a link that reach back to our site. In order to get this type of traffic, we must optimize our website for industry and product-specific keywords that we know our  customers will be searching.

(!!) Direct Traffic 

Direct traffic is made up of internet users who reach our website by directly inputting our URL into a browser. The only way to get more direct traffic to our website is to ensure that as many people know about our website as possible.  Place your URL on your social media sites, product packaging, business cards and anything else we can think of. In this way we will attract more direct traffic.

 (!!!) Paid Traffic

Paid traffic are made up of users who enter your website through paid internet advertising. Google's AdWords is the most commonly used platform for this pay-per click campaign, but there are other platforms on Yahoo, Bing, Facebook etc. 

  
(!V) Social Media Traffic 

Social media traffic comes from our presence on any of the major social media websites like Facebook, Twitter, YouTube, Instagram etc. The best social media marketing strategy is to know your audience. So reach out to our customers, study them and deliver posts that they will enjoy and interact with.
  
 (V) Referral Traffic

Referral traffic is measured by users who reach on our website through external links clicked from other websites. By creating shareable content, we can earn lots of back-links, and therefore referral traffic back to our websites. But the links from social media websites are not considered back-links by Google, and therefore won’t affect our S.E.O rankings. This is probably the best type of traffic to earn, besides organic traffic.

Google Search Console

Google Search Console

Search console is a free web service by Google for its web masters. It help web masters to indexing status and optimize our website. In May 20'2015 Google rebranded Web-master tool as Google Search Console.

Some of the major features of Google Search Console are:

 1) Search Analytics:

Search Analytics is one of the most popular features of Google Search Console. It allow us to get organic traffic from Google. It's  easier to filter data in multiple ways like pages, queries, devices, and more. S.E.O. professionals never fails to check the Queries as it helps them in the identification of organic keywords that people commonly use to search for the products or services offered by a website. We can also find out the number of visitors using Image search for visiting our website.

2) HTML Improvements

HTML Improvements helps us to improve the display of the Search results. In case, if there are any issues related to S.E.O, these features helps us to identify them. Errors like Missing Meta data, Duplicate content and more can be identified. If identical content is available on the Internet as multiple pieces, the search engines find it harder to make a decision regarding which content is more relevant to a specific query. But if meta-data's like Meta Descriptions or Title tags is missing, it can be  found out easily .

3) Crawl Errors 

Checking the crawl error report on a periodically allow us to solve various problems related to the crawling. All the errors related to Google-bot encounters are shown  while crawling websites. All the information about those site URLs that can  be crawled successfully by the Google is shown as HTTP error code. An individual chart can be easily shown and information like DNS errors, Robots.txt failure and server errors can also be revealed.

4) Fetch as Google

Fetch as Google helps us in ensuring that the web pages are search engine friendly. Google crawls every page on the site for indexing on the Search Engine Result Page. The URLs is analyzed with the help of this tool for verification process. This includes changes in the content, title tag, etc. This tool help us  in communicating with the search engine bots and help us to find out if the page can be indexed or not. This tool also helps us in indicating when due to certain errors, the site is not being crawled or may get blocked by coding errors or robots.txt.

5) Sitemaps & Robots.txt Tester

XML site-map is used to help the search engines to understand the website better while crawling by robots. There is a section named site-map where you can test our site-map to be crawled. No web pages are indexed by Google without the site-map. Robots.txt is a text file which instructs search engine bots what to crawl and what not to crawl. This file is used to check which URLs is blocked or disallowed by robots.txt

On-page S.E.O

On-Page S.E.O

On-page S.E.O is to optimize web pages in order to rank on top. We should clearly add Meta keywords, Header Tags etc in order to make crawling easier for the Search engine Spiders. 

Snippet

Snippet is the results shown when an user search something in Google. The standard snippet width is 512 pixels or approximately 55-60 characters.

Following are the some of the important factors to improve your page ranking on Search engine

• - Page titles
• - Meta Descriptions
• - Meta tags
• - URL Structure's
• - Body tags or Body Section
• - Keyword Density
• - Image S.E.O

(!) Page titles

Page titles are the 1 of the most important factors to improve your page ranking. Each posts and pages of ours should have its own unique titles, which contains the main Keyword for the page or post.

For example, If we are writing a post about a new Chicken recipe that we tried out, add 'New chicken recipe' or 'Quick Chicken recipe' within your post title. In this way our posts have better chance of ranking higher.

(!!) Meta Descriptions

An Important Meta descriptions of a page contains relevant keyword of our content. For example if we are using title 'New chicken recipe', then a good Meta Descriptions would be 'Easiest or fast preparing and other related ones.  Maximum length for a Meta descriptions if we are creating a post is 155 characters or 1024 Pixels.

 (!!!) Meta Tags

For each pages or pages we can include keywords in form of Meta Tags. these would be relevant keywords of our content, which we have searched previously.

(!V) URL Structure's

By adding Search engine friendly URLs for our page can results in better crawling. Shorter URLs can improve search engine results. 

(V) Body tags or Body Section

When we are writing a post we should divide contents into smaller sections and paragraphs, making it user friendly. These divided sections can be given heading (H1,H2,H3 etc). H1 Tags are for our main heading and other for sub heading and minor headings.

(V!) Keyword Density

By adding relevant keywords throughout our content can improve site optimization. It helps the search engine to recognize what our content is about easily.

(V!!) Image S.E.O

By including images within our content very important, as it helps to make our site more visually appealing. We can also add ALT Text for our image, making them more useful with S.E.O.

History of S.E.O & Algorithm Updates

                               HISTORY OF S.E.O

S.E.O Is the short term for  Search Engine Optimization. S.E.O began with the launching of the 1st website in 1991.

• These are the 3 basic process that take place in Search Engine

(!) CRAWLING

(!!) CATCHING

(!!!) INDEXING

(!) CRAWLING :-

 Crawling is the process in which the search engines scans or collecting data about a websites.

    (Titles,images etc).

(!!) CACHING :-

 Caching is the process of taking snapshots of a website after collecting details.

(!!!) INDEXING:-

  Indexing is the process of adding web pages into Google’s search.

                                HISTORY OF GOOGLE

Google was founded by Larry Page & Sergey Brin in 1996 while they were studying phD at Stanford University, California. It is 1 of the largest multinational technology company that includes

online advertising, search engines and softwares. In September 15, 1997 the domain name Google was registered.

                                           GOOGLE UPDATES

Google changes its search engine algorithm to improve search engine optimization  that affects search results in many significant ways. These are major algorithmic updates

(!) PANDA UPDATE [2011]

(!!) PENGUIN UPDATE [2012]

(!!!) HUMMINGBIRD UPDATE [2013]

(!V) PIGEON UPDATE [2014]

(V) RANK BRAIN [2015]

(V!) PARK DOMAIN UPDATE [2012]

(V!!) E.M.D UPDATE [2012]

(V!!!) PIRATE UPDATE [2012]

(!X) MOBILEGEDDON UPDATE  [2015]

                                                (!) PANDA UPDATE [2011]

Panda update brought a major change to ranking algorithm. Panda update was 1st  released in february 2011. The main objective is to bring down content farming amd to bring quality sites of

top. Content farming includes

•  content duplication also known as content plagiarism
•  Using of low quality content
•  Grammatical mistakes
•  content spinning where the contents are repeated
•  And pages with less contents.

There was an successful updation for panda in May 2014 know as Panda version 4.0 .

                                      

                                            (!!) PENGUIN UPDATE [2012]

Google’s Penguin algorithm update was launched in April 2012. Penguin update is directed against

links spamming. Link spamming is used to increase the link popularity of other sites by increasing incoming links . It contains

• - Link Exchange, where exchange of links with each other
• - Paid links, where user buys links through payment
• - Comment spamming is when links are linked in other sites comment boxes.

There was an another updation of the penguin in 2016 (Penguin 4.0), where it become real time.

                                        (!!!) HUMMINGBIRD UPDATE [2013]

Hummingbird was a significant algorithm change in Google’s search. It was introduced in september 26th . They named it Hummingbird because of its speedy & precise search results. 

It had an heavy impact semantic search or deep information about search results.

                                               (!V) PIGEON UPDATE [2014]

The Pigeon algorithm update was released in 24th July, 2014. The main objective of the update  is to increase the local list ranking in a search. Search results in  Google maps along with Google search results was also affected. Later Pigeon Update 4.0 became real time.

          

                       

                                                (V) RANK BRAIN [2015]

 Rank brain is the advanced research of Hummingbird updation. It is a machine learning based search engine algorithm. And it is an artificial intelligence system. It helps Google to process search result and provide more relevant details for user.

                                    

                                         (V!) PARK DOMAIN UPDATE [2012]

It refers to the registration of Domain name without that Domain name  getting associated with any other services  or websites. Also reserving  or parking Domain name for future updates.

                                                    (V!!) EMD UPDATE [2012]

  EMD (Exact match domain) updation is used to stop poor quality sites from ranking because they had words that match search terms in their domain names.

                                            (V!!!) PIRATE UPDATE [2012]

 It was developed to prevent sites with many copyright infringement reports, as filled through Google's DMCA (Digital Millennium Copyright Act) system, from ranking in Google's listing.

                                       (!X) MOBILEGEDDON UPDATE [2015]

Google released a new mobile friendly ranking algorithm that aimed to giving boost to mobile friendly pages in mobile search result. This update gives priority to website that display well on smartphones,tablets and other mobile devices.